|CNR-1 中国之声|
The second phase of the 140th Canton Fair has concluded in Guangzhou. At the exhibition site, various foreign buyers utilized live streaming to promote a range of Chinese-manufactured intangible cultural heritage crafts and smart creative products to overseas clients.
Foreign buyers leveraged social media to showcase products to clients unable to attend due to conflicts or geographical distance. Subori conducted multiple live streaming tours throughout the Canton Fair site. Exhibitors showcased products including intangible cultural heritage artificial flowers and smart rings.
Translated quote
“The second phase of the 140th Canton Fair has concluded in Guangzhou. On-site, a group of people are particularly eye-catching; they have foreign faces, speak various regional languages, and hold phones while strolling through the exhibition, talking incessantly to the camera. They move hurriedly, busier than many exhibitors. These are not ordinary foreign streamers, but international buyers who have been deeply involved in the market for years, understanding both the industry and the goods. From Chinese intangible heritage crafts to the trendiest creative products, they use the language and business logic most familiar to overseas buyers to bring the Canton Fair’s quality goods onto the screen, allowing clients who cannot attend due to war, disasters, or long distances to visit the exhibition and select goods from home. When foreign buyers become sales streamers, what kind of sparks will collide with the Canton Fair? What new thinking does this cloud-based trade channel that spans mountains and seas open up for China's foreign trade? Let us follow CMG reporters Ding Fei, Hu Huiyi, and Huang Weizhe to the scene to take a look. Subori is a buyer from Bangladesh and a video streamer deeply involved in the European and American markets. In one afternoon, he conducted three live streams at the Canton Fair site. Currently, he is in the live streaming room with Ms. Chen, an exhibitor from Tianjin, introducing Chinese intangible heritage artificial flowers to the audience. 'I am an inheritor of intangible heritage artificial flowers. Today, I am introducing our artificial flowers to the world. They are really soft and feel like the real thing. Especially, especially realistic. Come, don't even smell the road, it's really like the real thing. This is the spirit of the craft passed down in Chinese folklore, and it has become intangible cultural heritage.' During the live stream, Subori’s non-stop exploration and product selection soon drew his attention to the jewelry exhibition area. Through careful inspection and inquiry, he discovered many creative products and decided to record a video on-site to post on social media, promoting these high-quality Chinese goods to fellow buyers as quickly as possible. 'Wedding glow fresh trends. Right, I'm in Canton Fair phase two. I'm going to show you this incredible...' Now I am at the second phase of the Canton Fair, I am going to show you this incredible jewelry area, let's go inside, I am very excited because you know I like beautiful things. 'I found something which is very good, which is the ring. It's a smart ring, and...' I found some very good things, it is a smart ring, the benefit is that they are plated on top with...”
Original quote
“第140届广交会第二期在广州落下帷幕。在现场,有一群人格外惹眼,他们是外国面孔,操着不同地区的语言,手里举着手机,一边逛展一边对着镜头滔滔不绝,脚步匆匆,比不少参展商还要忙。这些人可不是普通的外籍主播,他们本身就是常年深耕市场、既懂行又懂货的国际采购商。从中国的非遗手艺到最新潮的创意产品,他们用海外买家最熟悉的语言和商业逻辑,把广交会的好物搬进屏幕,也让那些因为战乱、灾害或者路途遥远而无法到场的客商,足不出户就可以云逛展选好货。当外籍采购商成为带货主播,会和广交会碰撞出什么样的火花?这条跨越山海的云上贸易通道又为中国外贸打开了什么样的新思路?我们就一起跟随总台记者丁飞、胡慧毅、黄伟哲到现场去看一看。 苏博瑞是来自孟加拉的采购商,也是深耕欧美市场的视频主播。一下午,他在广交会现场做了三场直播。现在,他正在直播间和来自天津的参展商陈女士一起向观众介绍中国的非遗仿真花。我是非遗仿真花的传承人。然后今天呢,我向世界介绍我们的仿真花。这真的很柔软,摸起来像真的一样。特别特别的仿真。来,都不闻路,就特别像真的一样。这就是在中国民间流传的技艺精神,并成为了非物质文化遗产。当下直播,苏博瑞用马不停蹄的探展选品,很快珠宝展区吸引了他的注意力。通过仔细考察和询问,他发现了不少创意产品,并决定现场录制一段视频,在社交媒体上发布,把这些中国好物尽快推介给同行采购商。Wedding glow fresh trends. Right, I'm in Canton Fair phase two. I'm going to show you this incredible... 现在我在广交会第二期,我现在要给你们展示这个不可思议的珠宝展区,让我们进去吧,我很兴奋,因为您知道我喜欢漂亮的东西。I found something which is very good, which is the ring. It's a smart ring, and... 我找到了一些非常好的东西,它是智能戒指,好处是它们在上面镀了……”